What if your worst release ever was actually your most valuable one? In today's episode, I'm sharing the story of "Allosaurus" - my biggest flop - and the five painful lessons it taught me about releasing music the wrong way. I talk about why releasing with zero budget is setting yourself up to fail, why even a great song won't promote itself, and the brutal reality of holding onto a song for too long until it sounds outdated. I discuss why listeners will never love your song as much as you do, and why most musicians quit way too early before they ever find their audience.