Music Marketing, Playlists & Building Fans, Live From Vietnam w/ Jon Gilman (The Racket House)

A month ago, I met Jon from The Racket House in Vietnam, and while we were there, we recorded my first-ever live, in-person interview, with me as the guest on his show. We got into my whole story, from making music on a cracked copy of FL Studio at twelve to realizing I was a better marketer than musician, why I gave up on so many dreams to grow, and how getting scammed by a botted playlist is what led me to start More Than Streams. We also talked about the digital nomad life, how I use playlists to trigger the Spotify algorithm, why hyper specific ad targeting beats generic campaigns, and what it really takes to turn listeners into fans.