Music Marketing, Playlists & Building Fans, Live From Vietnam w/ Jon Gilman (The Racket House)

I got scammed by a botted playlist, and that's how More Than Streams started.

Earlier this year I met Jon from The Racket House in Vietnam, and we recorded my first in-person interview, with me as the guest on his show. We talked about my whole story, from making music on a cracked copy of FL Studio at twelve to realizing I was a better marketer than musician.

We also got into the digital nomad life, how I use playlists to trigger the Spotify algorithm, why hyper specific ad targeting beats generic campaigns, and what it takes to turn listeners into fans.