How to Build a Brand That Gets You Noticed w/ Jon Gilman (The Racket House)

In today's episode, I'm sitting down with Jon Gilman, artist development strategist and founder of The Racket House. Jon has 15 years in the music industry across management, A&R, marketing, and event production, and he's still an active DJ and producer himself.

We talked about:

→ Why most musicians skip branding and why that's a career-limiting mistake

→ The difference between visual identity and internal brand (and why you need both)

→ How to find your "North Star" and use it to make every creative and marketing decision

→ Why your personality is your most powerful tool in a world full of AI music

→ How to find content ideas without burning out by scrolling TikTok with intention

→ How to figure out your target audience without a marketing degree