How to Build a Brand That Gets You Noticed w/ Jon Gilman (The Racket House)

Jon Gilman has 15 years in the music industry across management, A&R, marketing and events, and he still DJs and produces himself.

We talked about why skipping branding holds your career back, the difference between your visual identity and your internal brand, how to find your North Star and use it for every decision, why your personality matters more than ever with so much AI music, how to find content ideas without burning out, and how to figure out your target audience without a marketing degree.