How a Dancing Elmo Got 112,000 Streams

$683 in ads turned into 112,000 streams, and the idea came from a meme of Elmo dancing on the moon.

In this episode I reverse engineer the campaign for Karner H's song Extra Bite, where more than half the streams came from Spotify's algorithmic playlists. I believe these are the best ads of my career. You'll hear the exact targeting settings and creative approach I used, so you can copy them whether you run ads yourself or hire someone.