How to Get Your Music on Local Radio

Local radio could be your secret weapon ⚔️

Some artists think of radio as either outdated or only worth doing once you've "made it".

But getting radio plays can help you take your career to the next stage, and I've seen it firsthand.

One of the bands I worked with, The Double Nines, got their singles played on BBC Introducing, the UK's biggest radio station for new, upcoming artists, and the way they used it proves that it's more than just "hey mom, I'm on the radio", it's also leverage.

One play, and suddenly, it's "As heard on BBC Introducing".

They used it when sending DMs to promoters, added it to their EPK and festival applications, and it became an important trust builder that helped their pitches to be stronger. All of which were successful, by the way, and that definitely played a part in it.

Why does this matter?

Because when someone hears your song on the radio, it shows social proof and builds trust, because 'if it's on the radio, it must be good'.

But more than that, radio is more than just ears listening to your song.

It's a tool to create momentum that can open a lot of doors.

How to get on the radio (even as an indie artist):

Start local. Find shows that feature new music: BBC Introducing, student radio, and indie tastemaker shows. Blogs can work too.

Research the host. Mention a song they've played recently when you email them, show that you listen to the show.

Keep it simple. Introduce yourself, include a link to the song, and one or two lines about why it's worth hearing.

Follow up a week later. Radio hosts get flooded - a polite follow-up goes a long way (Just don't overdo it).

Final words

When someone sees "as heard on the radio", it adds an extra layer of trust.

One play can be the key to better gigs, getting your music featured by different promoters, and actual replies to your DMs.

You can even ask ChatGPT: "Give me the contact details of [your country/region]'s top 10 radio stations", just to get started.

Just remember that your first radio play might matter more than you think.