The science of building a music brand people love 💗
Anyone can make a song now. My free 25-page guide is about the part nobody can copy, which is you, and how to make strangers want to support you.
25 pages
Practical, with examples and screenshots
8 artists
Small artists whose brand grew them, broken down
1 page
A worksheet that describes your whole brand
What's inside 📖
Why likable beats good music now
AI makes more than half of the songs uploaded every day. What it can't make is a person people want to support.
The science of why people fall for an artist
Five findings from psychology, each turned into something you can use in your next post.
Who you are before how you look
Your story, your values, where you're going, and the "more than anyone else" exercise.
Your look, your colours and your voice
What people pick up about you without you saying it, and why you should stick with it longer than feels normal.
Seven habits of artists people love
None of them need money, and all of them get stronger the longer you do them.
Eight small artists, broken down
Noah Kahan, Ren, Laufey, Gigi Perez and four more: what they did before anyone helped them, and what you can copy.
Hey, I'm Finch 👋
After I finished studying marketing and business at university, I released my own music and helped other musicians with their marketing at the same time. Pretty quickly I found out I enjoyed helping them more than promoting myself.
Since then I've reviewed over 50,000 songs as a playlist curator, and more than 300 musicians have gone through my programs.
A lot of the best songs I heard went nowhere, and a lot of artists with a strong personality have fans who buy every ticket. This guide is about that part.